CLIENTS FEATURED IN:
Marketing isn’t the problem. Messaging is.
- Internally, teams speak different languages
- Clinicians and partners are intrigued, but not fully convinced
- Customers don’t feel the emotional connection
- Marketing feels scattered and sales cycles drag on
You spend more on marketing — and get less in return.
More execution won't change that.
A strategic messaging system will.
The Messaging System Your Company Needs
Does it exist primarily in your own head?
When your messaging lacks structure, your team reinvents the story at every turn.
A strong Messaging Architecture changes that.
With The Health Innovation Messaging System, your company gets:
- A unified narrative your entire team can stand behind.
- The messaging blueprint required to train your AI tools.
- A distinct, credible position in a crowded category.
- Messaging tailored to every audience — customers, clinicians, investors.
- A voice and vocabulary grounded in clinical truth and authentic emotion.
- Reusable templates and guidelines your team can leverage on repeat.
It’s the foundation that makes every piece of marketing, sales, and communication more effective. And ultimately, what allows you to step forward as a category leader.
Emanate. Verb.
to flow out from a source; to emerge and make itself known.
Brands with a strong core narrative have 23% higher average revenue growth than brands with weak strategies.
Brands with consistent messaging are likely to see revenue growth of 10% or more, making marketing dollars more efficient.
64% of B2B buyers are more likely to consider a business with simple, clear messaging
When Your Messaging System is Strong, Results Follow:
When Your Messaging System is Strong, Results Follow:
Health Innovation Messaging Audit
- Full messaging analysis
- Identification of gaps
- Strategic Recommendations
This is where we start.
A comprehensive messaging audit to assess strengths and opportunities while providing strategic recommendations and narrative insight.
What's included:
Timeline: 1-2 Weeks
Investment: $3,800
Health Innovation Messaging System
- Narrative framework
- Differentiated positioning
- Multi-audience messaging
- Voice + vocabulary system
- Message templates + assets
- Internal guidelines
- Team training + adoption support
Your complete messaging system, built to scale.
For teams ready to grow with a unified brand narrative + messaging clarity across every channel.
What's included:
Timeline: 5 Month Engagement
Investment: $9,000/mo
TM
TM
This client trains practitioners in advanced lab interpretation and functional diagnostics — serving thousands of clinicians globally. Their promotional messaging was scattered across departments, making it difficult to communicate a unified value story or run consistent, high-performing sales events.
We built a structured messaging system for their signature program — including narrative-aligned promo messaging, automated sales sequences, positioning enhancements, and a centralized asset hub their team reuses across every promotion.
- 25% increase in promotional revenue
- Higher-quality practitioner engagement
- Record-breaking enrollment events throughout the year
- A repeatable, cohesive sales engine
- 5–9% cold-traffic conversion rates on paid workshops
25% Revenue Growth With a Cohesive Messaging System.
"We now have a complete system to attract and nurture new prospects. Your deep functional health expertise meant fewer revisions and messaging that’s authentic to practitioners. You’ve operated like part of our internal team — flexible, reliable, and highly strategic."
— PAM, Director of marketing
What Others Have Shared
Emanate’s team helped me create authentic brand messaging that resonates with my audiences. The lasting value they provide makes working with them a no-brainer.
— Founder, THe Organic Cure
The clarity we gained has improved our conversations with partners, customers, and each other. Our entire team feels more confident since implementing the messaging system.
— Director, FUNCTIONAL MEDICINE COMpany
Domain Expertise
Nutritional Science & Metabolic Health
Women’s Health & Hormone Literacy
Advanced Clinical Diagnostics & Home Testing
Environmental & Chronic Illness Models
Wellness Market, Influencers & Consumer Culture
Health Optimization & Human Performance Science
Quantum Biology, Energetics & Cellular Health
Scientific Research & Evidence-Based Communication
Functional, Integrative & Allopathic Models
We Don't Just Teach You. We Do The Work With You.
We bring clarity to brands across functional health, diagnostics, wellness innovation, and human performance. Our domain fluency allows us to translate complex science into clear, credible communication across every audience you serve..
Health-tech & wellness innovation platforms
Who We Serve
Biohacking, longevity & performance wellness brands
Advanced diagnostics companies
Nutritional, metabolic & preventive health brands
Practitioner-focused platforms
Functional medicine clinics & cash-pay providers
Emanate Studio is led by Chelsea Carbary and Michelle Ehrensaal, strategic communicators specializing in health-tech and wellness innovation.
Chelsea brings 15+ years of strategic communications and marketing experience, including roles at Kaiser Permanente and Accenture, where she supported organizational clarity and complex messaging challenges.
Michelle brings 5+ years of expertise across clinical sales, copywriting, and marketing strategy — with a shared commitment to helping health-tech and wellness innovation teams communicate with confidence.
Together, we help founders transform fragmented messaging into a unified narrative system their entire organization can stand behind.
