Your Science is Powerful. Your Story Should Be, Too.
We bring clarity to complex ideas so your message moves your mission forward.
A MESSAGING STUDIO FOR HEALTH INNOVATION
Emanate Studio is a boutique messaging consultancy for health innovation companies.
We help founders turn complex science into clear, credible narratives — and build the messaging architecture their teams depend on.
Whether you’re launching a functional-diagnostic platform, building a wellness product, or scaling a performance-health brand, we craft a story that resonates with every audience: clinicians, partners, consumers, and investors.
Studio Overview
BY THE NUMBERS
100+
Clients Served
15+
Years of Experience
1M+
Words Written
05
Team Members
chelsea carbary — CO-FOUNDER & MESSAGING ARCHITECT
With 15+ years in strategic communications and marketing (including experience at Kaiser Permanente and Accenture), Chelsea specializes in clarifying value, aligning teams, and solving complex messaging and positioning challenges for science-driven companies.
Michelle Ehrensaal — CO-FOUNDER & MESSAGING ARCHITECT
Michelle leads client intake, consultations, and ensures every engagement is built around clarity, collaboration, and strategic execution. She bridges the gap between your vision and the narrative architecture that carries it forward.
Leadership
Beckie Rose — DESIGN PARTNER
Provides visual and brand support when needed — including presentation design, marketing collateral, and branded assets aligned with your messaging architecture.
carrie Hendrix — DESIGN PARTNER
Supports client projects with aligned visual and brand execution, ensuring design assets reflect and reinforce the core messaging system.
Extended Team
Jennifer Wheeler — clinical advisor
A nurse practitioner and functional-medicine consultant who supports practitioner insight, scientific accuracy, and domain-specific clarity across select engagements.
we collaborate with a small network of trusted partners
A comprehensive review of your existing messaging, market position, and competitive narrative. We identify gaps, opportunities, and the foundational insights needed to build a clear, credible story your team can align behind.
2. Messaging Audit
A collaborative conversation to understand your product, audiences, and current messaging challenges. We assess fit, clarify goals, and outline the most effective path toward narrative and messaging clarity.
1. Discovery Call
We transform insights into a complete messaging architecture — including your narrative framework, audience-specific messaging, voice and vocabulary system, and internal guidelines. This becomes the foundation your entire organization uses to communicate with consistency and confidence.
3. System Build
THE PROCESS
It’s a structured system for your brand narrative — including your story, positioning, value messaging, audience-specific frameworks, vocabulary, templates, and internal guidelines. It ensures your entire team speaks the same, clear message across every channel.
What exactly is “messaging architecture”?
Common Questions
Health-tech and wellness innovation brands including functional labs, diagnostic testing companies, longevity and performance health tools, practitioner platforms, wellness tech, consumer diagnostics, and health-optimization products.
What kind of companies do you specialize in?
Yes — we offer optional ongoing advisory support for implementation, content alignment, partner communication, and strategic narrative evolution as your product grows.
Do you offer support after the system is built and the engagement has ended?
Narrative clarity should come first. Branding and marketing teams produce their best work when your story, message pillars, and audience-specific narratives are already defined. We build the messaging architecture that everything else is built on.
Should we work with you before hiring a branding or marketing agency?
That’s completely fine — many of our clients come to us after branding. Our work often strengthens and extends what your branding agency created, ensuring your visuals and your narrative work together with precision.
What if we already hired a branding agency?
Yes. We partner with early-stage founders who have a strong product but need clarity before scaling marketing, outreach, partnerships, or fundraising.
Do you work with start-ups?
